And he would know as the chairman and CEO of MCR, which employs roughly 6,000 people at 145 hotels in 37 states, including properties. Additionally, she provides leadership support as well as training and development. I am a current investor in another jurisdiction, /content/bbh/external/www/us/en/policies-and-disclosures/legal, Privately Held and Family-Owned Businesses. He has more than 30 years of experience working with Hilton, Marriott, Wyndham, IHG and independent hotels. That carries us through. But what Im most proud of is the vibe of The High Line Hotel. In Pompano Beach, MCR developed a Residence Inn by Marriott with 112 rooms in 2015 that the firm still owns, records show. PB-04748-2021-07-29. George Spilich is a Regional Vice President, Execution, for MCR. She serves on the Board of Trustees of the Juilliard School. Prior to joining MCR, Ms. Johnson was an Event Services Coordinator at GoTo responsible for leading and training new hires, analytics and reconciliation, and customer service. This included training and development of GM, DOS and support staff to secure success within the region. There is no guarantee that any investment objectives, expectations, targets described in this website or the performance or profitability of any investment will be achieved. Raechel Teeters is Director of Strategic Initiatives for MCR. They are not just about the guests that are in the building; they are about the surrounding neighborhood. She also served as a consultant, sourcing her own commercial real estate investment clients in the Dallas Fort Worth market. Mark Kucera is SVP, Operations, of MCR. The positions expressed in this material are those of the author and may or may not be consistent with the views of Brown Brothers Harriman & Co. and its subsidiaries and affiliates ("BBH") and are intended for informational purposes only. Cecilia Mariscal He is a member of the Marriott International (NASDAQ: MAR) Courtyard by Marriott Advisory Board and the Hilton Worldwide (NYSE: HLT) Distribution Advisory Committee. Her teams were successful at achieving aggressive savings goals, obtaining buy-in with stakeholder groups and partnering with strategic suppliers. Mr. Morse serves on the Board of Directors of NYC & Company, the convention and visitor arm of New York City. At Californias Mammoth Mountain, he was a member of the ski patrol. Referring to AAHOA as the "greatest American dream story," Tyler Morse of MCR delivered a keynote during AAHOACON '23 in which he offered plenty of business advice for association members on everything from rate strategies to dealing with disruptors. This material should not be construed as research, or as investment, legal or tax advice, nor should it be considered information sufficient upon which to base an investment decision. Ms. Hampton is responsible for preparing the corporate office financial statements as well as overseeing ownership accounting for several portfolios. It all began in 2006 with three Value Place hotels. Ms. Caruso led experiential strategies at Hudson Yards New York and Westfield World Trade Center in New York City. The website contains content that has been obtained from sources that BBH believes to be reliable as of the date presented; however, BBH cannot guarantee the accuracy of such content, assure its completeness, or warrant that such information will not be changed. BBH: What the biggest risk youve ever taken at MCR? Kristin Brown is Senior Director of Investor Relations for MCR. Mr. Floyd is a graduate of Cornell University. She received a BA in journalism from Northwestern University. We say, happy employees lead to happy guests. The happiness gets passed through, so if the team is happy, then the guests are happy. In this role, he is responsible for driving revenue growth, forecasting and cost controls as well as profitability improvement, guest satisfaction and team member career development. You understand that investing in securities and other financial instruments involves risks that may affect the value of the securities and may result in losses, including the potential loss of the principal invested, and you assume and are able to bear all such risks. He received a Masters certificate in Hospitality Management from Cornell University. Mr. Timms has more than 17 years of accounting experience in the hospitality industry. In this role, he is responsible for overseeing the compliance and reporting of MCRs fund investments, while also assisting with the companys finance and investor relations efforts. Prior to joining MCR, Mr. Hibbs was a consultant at a firm that provided licensing services in all 50 states. MCR was also named one of Fast Company's Most Innovative Travel Companies of 2020. Director of Strategic Initiatives. Photo: Max Touhey In this role she oversees experiential hotel activations, special events and brand partnerships. Ms. McCoy received a BS in Business Administration from Bowling Green State University. The metric lets you assess daily performance and informs how we can create an exceptional guest experience so they keep coming back. Before joining MCR, Ms. Bajzek honed her corporate legal expertise with several Chicago law firms and the in-house legal departments of Kraft Foods and Sears Holdings. Mr. Foster is a graduate of the University of Richmond. So, it is part design and creativity, part distribution. Previously he was the Assistant to the Chairman and CEO of Starwood Hotels & Resorts, Barry Sternlicht, and was involved with Starwood's overall corporate investment and development initiatives. In this role, he is responsible for implementing strategic sales plans that focus on increasing revenue and market share penetration to hotels within his region. He joined MCR in August of 2022 to lead fundraising efforts across the firms new and existing investment vehicles. Her primary responsibilities include achieving top line sales and market share growth as well as brand collaboration, strategic positioning, sales process implementation, training and development, resource allocation, hotel acquisitions, property openings, and recruiting. MCR's Morse Urges Hotel Owners To Push Rate, Cut Out OTAs Previously, Ms. McCoy was Senior VP of Sales for Copper Hospitality and held several positions at Hilton Worldwide providing support for brands including Embassy Suites, Hilton Suites and Hampton. Prior to joining MCR, Ms. Mariscal was a Senior Associate of Hotel Development for JLL, a publicly traded Fortune 500 real estate company. Becky Byron is the Art Director for MCR. Previously, Mr. Homsher interned with Trammell Crow Residential and Manhattan Construction Company. Additionally, Ms. Corrigan has held positions with Hilton Worldwide as Director of Brand Support for Embassy Suites and Homewood Suites as Director of Sales and General Manager. We have about 15 people in the group, and they do a terrific job. Previously, she spent 11 years with Wyndham. In this role, he is responsible for overseeing operations, sales and guest service performance of Marriott and Hilton branded hotels throughout his region, which includes hotels in Texas, Arkansas and Oklahoma. Prior to joining MCR in 2013, Mr. Spinks was an Assistant Controller with Pillar Hotels & Resorts, where he led centralized accounting for 40-50 hotels. Ms. Robison received a Bachelor of Journalism from the University of Missouri. Talk about how you identified the opportunity and the development of the hotel. Prior to joining MCR, Mr. Mituzas served as the Labor Relations Market Leader for Marriott Hotels in the New York City area. Kristen A. Miller Reinsch is Senior Corporate Counsel at MCR. We won an RFP from The Port Authority of New York. In this role, she oversees the design and implementation of processes at our hotels on behalf of all of our stakeholder groups, including accounting/invoicing, technology, procurement, insurance, sales, pricing, human resources, waste management, housekeeping, banquets, engineering, and other support functions. Regional Vice President, Sales. Cheryl Sinclair is the VP, Human Resources, for MCR. Mr. Tschoepe has over 25 years of Human Resources experience and served previously at USAA, CPS Energy, and ARCO Oil & Gas Company. Ms. Mote also served in the US Army. I loved it. Full Video: MCR CEO Tyler Morse at Skift Future of Lodging Forum 2023 RM: I hope our daughters pursue their own passions, whatever those may be just like my parents encouraged me to do. In this role, Ms. Regenscheid serves as a point of contact for MCR investors and works closely with the Investment Finance team to manage distribution and communications efforts, as well as support fundraising activity. . This link is provided for informational purposes only. Tyler Morse is Chairman and CEO of MCR, which comprises three discretionary funds and is the 3rd largest hotel owner-operator in the United States. Ms. Director of Procurement Operations and Accounts Payable. In this role Mr. Mituzas oversees labor-related employment matters for MCRs hotels across the country. Mr. Timms received a BS in Accounting from LeTourneau University. This week's podcast guest is Tyler Morse, CEO of MCR Hotels, the 3rd largest owner-operator of hotels in the U.S, and the developer of the award winning TWA Hotel at JFK. I did everything from determining overall vision and look to researching, scouting locations and styling photo shoots. I sold 350 acres of land in Italy and worked on buying a billion-and-a-half dollar pub business in the UK everything you can imagine. Before going in-house, Ms. Reinsch practiced complex commercial litigation for 12 years at several highly regarded litigation boutiques in Texas. Mr. Dempsey is a graduate of University of Texas at Arlington and is a Certified Public Accountant in Texas and a Certified Internal Auditor. Tyler Morse is CEO and Managing Partner of MCR. You have to activate them every month thats what keeps people coming back. MCR CEO Tyler Morse Bets on This Software Solution for Hotel Hiring Hurdles His primary responsibilities include achieving top line sales and market share growth as well as brand collaboration, strategic positioning, sales process implementation, training and development, resource allocation, hotel acquisitions, property openings and recruiting. MIT Sloan School of Management. Regional Vice President, Execution. How Tyler Morse Went From Ski Instructor to Constructing JFK's Hotel He also held executive-level roles with Marriott International and Hyatt Regency and was the Marriott International Business Council Chair for the Tucson, Arizona, market. Ms. Johnson is responsible for reporting and analysis of procurement activities and supplier spend, leads a team of buyers responsible for subscription and transactional purchases and oversees the purchase order process in MCRs source to pay platform. She is responsible for overseeing the compliance and reporting of MCRs fund investments, while also assisting with the companys finance and investor relations activities. He received a BS in Hotel, Restaurant and Institutional Management from the University of Delaware. BBH: How did you start the first one? I attended Harvard for business school and, after graduating 17 years ago, moved to New York. He received an MBA from Babson College and a B.S in Finance from St. Louis University. What can we do with this hotel better than the people we are running it for? Mr. Mituzas has 35 years of human resources, labor relations and hotel operations experience. Ms. Teeters also spent six years with Marriott International, starting as a Front Desk Agent and working her way up to Senior Sales Manager supporting full and select service hotels in the Western Mountain Pacific sales office. Employee Benefit Funds. Cecilia Mariscal is a Senior Associate, Acquisitions & Development, for MCR. We look at fun in a competitive way: doing it better than the other guys. Prior to joining MCR, he served for 10 years as the CEO of Hospitality Investors Trust, a public non-traded hotel REIT comprised of over 140 Hilton and Marriott hotels. He also supports tactical planning, project assignments and execution of sales, marketing and e-commerce distribution. Sarah Sheehy is VP, Category Management, for MCR. Mr. Youssef received a BS in Purchasing & Material Management and an accounting degree from the University of Houston. MCR Development CEO & Managing Partner Tyler Morse receives Aviation Leadership Award at 16th Annual Air & Space Gala at Cradle of Aviation. She also works with the Development and Construction teams on various projects. Mr. Pea began his career as an auditor for KPMG and received his BA in Accounting & Finance from St. Johns University. We centralize that and then push it out to our individual hotels. She has held various positions, from Director of Sales, General Manager, and Regional Vice President at Island Hospitality. Tyler Morse, Chairman and CEO of MCR Hotels, revealed that his company had acquired about 70 hotels and two software companies during the pandemic when he spoke at the Skift Future of Lodging. Mr. Shinn has 10 years of restaurant experience, including fine dining, gourmet delicatessen and Starbucks. And our holiday tree lighting in December is a must-do whether to see our spectacular evergreen aglow or to enjoy a couple hot toddies! Prior to joining MCR, Mr. Addeo was a Senior Analyst with Broadshore Capital Partners Special Situations Debt Group and a CMBS Analyst with Rialto Capital Advisors. Prior to joining MCR, Mr. Egert worked at LoanCore Capital, a Greenwich-based private equity firm, and Newmark, one of the worlds largest commercial real estate advisors. He also served as a Regional Director of Operations for Mainsail Lodging and Development, overseeing the quality assurance standards of eight Marriott ExecuStay Corporate Housing franchises. BBH: What are the dynamics of working with a spouse like? Abby Hampton is SVP, Investment Accounting, of MCR. He is also licensed to practice law in the state of Texas. Under certain circumstances, BBH may provide services to investors located outside of the United States in accordance with applicable law. Additionally, she provides leadership support as well as training and development. That's the word that Tyler Morse used to describe it. In no event shall BBH or any other affiliated party be liable for any direct, incidental, special, consequential, indirect, lost profits, loss of business or data, or punitive damages arising out of your use of this website. He lives in Arlington, Texas. She got excited about it, and we got excited about working together. Prior to joining MCR, Ms. Ashlin Delshad is a Senior Associate, Acquisitions & Development, for MCR. With $5 billion of assets under management, MCR owns and operates 149 hotels (over 21,000 guestrooms) across 37 states and has developed landmark properties such as the TWA Hotel at JFK Airport. Jon Mehlman is a Partner at MCR, focusing on Capital Formation. It was palpable. Senior Associate, Development Operations. Mr. Norton has more than 16 years of experience in the hospitality industry, serving in both accounting and finance roles. Prior to joining MCR, Mr. Foster was a member of Stanford GSBs Summer Institute and an analyst at Vesta Industrial Real Estate in Mexico City. Brown Brothers Harriman: Tyler and Rebecca, tell us a little about yourselves. Her primary responsibilities included achieving and exceeding top line revenue and market share growth, as well as strategic positioning within the sales process. In this excerpted interview, we also cover growing and funding MCR, which has purchased and built 130 hotels, leadership, their investment approach and working together as creative partners.
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