The marginal rate of substitution at point B and point A are equal because they are on the same budget line. She did not pay for the magazine and left it at the reception where it was initially placed. Overall drop in magazine prices due to: 1. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. D. Creative flexibility C. demographic-oriented newspaper. E. special category zone. c. Circulation Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? The company is using this as a test run to identify which ad offers greater receptivity. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Weekly newspapers usually do not cover national and world news. : D. secondary subscriber. B. the size and space of the bleed pages. It must be published on a controlled-circulation basis. Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. The test can be used as part of the process of measuring effectiveness of each ad. Experts are tested by Chegg as specialists in their subject area. They typically originate in small towns or suburbs. They offer better reproductive quality than magazines. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. A. C. Cross-media running B. special E. pass-along readership. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: Which of the following is true of the "50 percent rule"? D. they want to communicate customized information to magazine readers. Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? D. Special-audience newspapers D. overrun. Which of the following is a primary advantage of magazines? C. fewer ads and less clutter in specialized publications. A. multisensory ads. Employment, automotive, and real estate ads are the three major categories of _____ advertising. B. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Marketers of tobacco products spend most of their media budget in magazines because: Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. Generally, only sports and fitness magazines experience the problem of clutter. C. they provide entertainment along with news and information to magazine readers. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. C. longer lead times. Newspapers and magazines are referred to as high-involvement media. They do not offer permanence. C. They offer a potential for gaining prestige. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. C. die-cut. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Pluto Inc. prepares two magazine ads with slight regional variations. D. Permanence Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: Department stores When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): is considered to be an inefficient way to build frequency. Which of the following is true of consumer magazines? The brochures were subsequently handed over to the newspaper office and distributed accordingly. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. A. primary readership. The firm uses the effective interest method to amortize the discount. Today, magazines are the primary source of entertainment apart from news and information. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. A. gatefold. In order to reach this market, Velocity should use: regional editions of specialty magazines. E. Niche. E. Impermanence. C. Preprinted insert Which of the following is true of magazine advertising? true. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. B. classifieds B. they are prohibited from advertising in the broadcast media. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. A. The consumer maximizes utility by consuming at point A. II. D. Reduced permanence and prestige D. flat rates. B. Trade newspapers and more. E. Demographic-oriented newspapers. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. A clothing retailer would use an island ad to: The clutter problem for a magazine increases with more ad pages adding to its success. Warm Weave is most likely to be using a(n) _____ scheduling method. B. they furnish accurate information about the number of magazines in circulation that are actually read. True or False? A. ads provide additional information that may be of value in making a purchase decision. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. B. B. guaranteed circulation True or False? c. psychographic selectivity D. They are considered inflexible during production. chp 15 test 3 Flashcards | Chegg.com Which of the following is true of newspapers as an advertising medium? She did not pay for the magazine and left it at the reception where it was initially placed. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. E. They are also known as national newspapers. Magazines b. work with only the seller's broker for 30 days In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. A. (Solved) - 31.Which of the following is true of consumer magazines? A Selective binding D. is the most popular method for obtaining greater reach. These individuals would be willing to pay over $200 for a good pair of running shoes. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. C. Publication verification networks C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. The test can be used as part of the process of measuring effectiveness of each ad. B. open B. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. The ability to generate a large number of ideas around a creative idea. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? B. Which of the following technological processes makes it possible to personalize an advertising message? B. Enter the email address you signed up with and we'll email you a reset link. This activity is referred to as _____ basis. Which of the following is true of consumer magazines? The red background behind the lock extends to the very edge of the ad page. B. bleed page. B. C. It is not as serious an issue for magazines as for radio or TV. D. Industrial B. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: d. card stocks E. They are a separate category of newspapers along with daily, weekly, and national newspapers. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com B. bleed pages C. make a newspaper accountable for the sales generated by the ad. False. A. business publications. : Which of the following is true of split runs? Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: A. C. gatefold. B. They reproduce images using mechanical printing. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. D. international editions of popular food magazines. E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. A. E. gatefold advertising. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? REQUIRED b. D. Long lead times b. Which of the following is true of newspapers as an advertising medium? false. Flighting creates cost efficiency by using advertising only during purchasing periods. The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. B. Chapter 10- Final Flashcards | Chegg.com It uses column widths 2-1/16 inches wide. A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. A. is no longer permissible due to the passage of recent anti-competition legislation.
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